My Story – Last Updated 1 January 2023
Chris Statham
After 25 years in the financial sector, I put my vast knowledge to the test.
I was a Senior Vice President at RBS and accumulated a vast realm of experience, particularly in the area of e-commerce and online business. Having acted as Head of Risk and lead teams implementing online business solutions in new global markets, it’s fair to say I have a good eye when it comes to making money online. I have seen almost every online business model and put simply…I know what works!
My Story Starts in the late 1990’s
My online journey began in the late 1990’s, the dot.com boom, when I was Head of Risk and involved in reviewing almost every major online e-commerce venture in the bank. I guess that was the trigger for igniting my entrepreneurial flame and from that point on the desire to make money online simply grew and grew.
Moving around the business, I continued to gain online knowledge and subsequently set up several successful online e-commerce businesses in early 2000’s…in my spare time. However, whilst these all generated great additional income and were highly profitable, they were too resource hungry and demanding to run alongside a senior executive position.
I knew there were better ways to make money online, ways that could be more automated and passive, therefore in 2013 I took the brave decision to leave the bank and put my considerable knowledge to the test. I became a full-time entrepreneur!
Chris Statham – Mission and Core Values
My entire mission upon becoming an entrepreneur was to start building online income streams, but with a strict set of requirements for each one:
With the above in mind I started reviewing almost every available business model online. Drop Shipping, EBay, Amazon, Amazon FBA, E-commerce, FX, Just In Time, Crypto…you name it and I’ve had a look. But it was an unusual twist of fate that finally set me on my final chosen path.
The Power of Social Media
In 2014 a strange twist of fate set me on the path to success. My daughter had a social media account and like many teenagers at the time, wanted to grow her following. However, despite numerous attempts progress was slow until one evening everything changed.
A group of boys had a large YouTube football channel with over 10 million subscribers and cut a long story short, one of them had stumbled across my daughters profile and developed a crush. Well, that’s what all his mates kept saying whenever he missed a shot! During one of their YouTube videos they flashed up a picture of my daughter, literally for no more than 2 seconds. The result…my daughters following increased tenfold…in just one hour.
Now of course the entrepreneur in me suddenly saw the opportunity to leverage global audiences and upon closer inspection, I also saw just how much money these guys were making. Mind blowing! So I set about creating my own YouTube channel, with my core criteria in mind, and that’s when things started to swiftly change.
Within just two months the channel was monetised with Google ads and by the end of year one it had over 100,000 subscribers. I used automated software and never went on camera once. Once digital marketing links were added my first semi-passive income stream was created. It’s now a cash cow!!
Automate, Rinse and Repeat
With my YouTube channel now running on semi-autopilot, and just the occasional video being added, I then set about building some additional income streams elsewhere. Focusing on the core part of my business model – digital marketing.
The great thing with digital marketing is much of the model can be automated. Your sales funnel to capture email contact details is automated, your email sequences are automated, your commission payments are automated! So it’s simply a case of build and automate, then rinse and repeat. And that’s exactly what I’ve done ever since.
Social Media
Fast forward to today and I have in excess of 307,000 followers across social media, numerous websites in operation and now promote a broad range of digital marketing products and services. Several hundred in fact! Some via social media, others via the web leveraging SEO.